In today’s fast-paced world, businesses are always on the lookout for new tools that can help them attract more customers. This is perhaps most evident in the field of marketing as companies have started to prefer advanced CRM software over traditional marketing tools.

In order to understand which is better, we’ve decided to highlight the pros and cons of each option. We believe this systematic approach will help businesses find a marketing tool best fit for their needs.

Pros of CRM Platforms:

Customer Relationship Management platforms have surged in popularity in recent years and it’s very easy to see why. Here are a few advantages of using these state of the art software,

1. Better Return on Investment:

The best thing about CRM is that it boasts a significantly higher Return on Investment (ROI) than traditional marketing tools. A lot of this has to do with the fact that CRM software simplifies the art of targeting marketing.

In other words, the reason CRMs work better than traditional marketing tools is because they only market your products or services to people who are interested in them. This results in a higher sales conversion rate.

2. Improves Customer Retention:

Another reason why CRMs are much more popular than traditional marketing tools has to do with the fact that they’re known to improve customer retention. In fact, if numbers posted by Salesforce are to be believed then competent CRM software can increase your customer retention by 27%!

This makes CRM platforms the ideal choice for businesses going through times of financial turmoil as it directly translates to increased sales and revenue.

3. Enhanced Communication:

Generally speaking, CRM optimizes your internal and external communication channels. This makes it easier for you to always be aware of what’s going on in your companies and helps you deliver on promised terms which paints your business in a very professional light and does wonders for your brand image.

Pros of Traditional Marketing Tools:

If recent market trends are to be believed than traditional marketing tools are certainly not going down without a fight. Here are a few reasons why they still remain popular today.

1. Greater Exposure:

The best thing about traditional marketing tools is that they’re great at attracting people towards your business. Because of bright colors and catchy taglines, they make a more lasting impression on potential clients and, as they’re broadcasted to a wider audience, they can help you find more new customers!

2. Easier to Use:

Ease of use is one of the biggest reasons why companies prefer them to CRM platforms. From a company’s point of view, all they need to do is to transfer the funds and a marketing firm or agency will do all the legwork required to get their advertisement to air. This is why traditional marketing tools remain as lucrative and hassle-free as ever.

The Final Verdict:

From the arguments presented above, it’s clear the benefits of CRM platforms outweigh and outnumber the benefits of traditional marketing tools. It’s also clear to see that businesses tend to opt out of the former because they don’t have any company or service to help them make sense of the digital world of Customer Relationship Management.

This is where we come into the picture. SmartVT was founded with the sole purpose of making vTiger CRM customization, configuration, integration, and optimization easier for its clients. Our team of vTiger experts arms our customers with the tools that they need to not just survive in the open market, but thrive in it too!

So if you want to attract new customers to your brand and make sure that you retain long-term customers, get in touch with us today!