The importance of positive customer interaction can never be understated. In fact, if the Global Customer Service study is to be believed then 75% customers are willing to spend more with a company if they’ve had a positive encounter with it in the past! This revelation has left many businesses wondering what they can do to enhance the overall customer experience. A simple and effective way of doing so is by using a Customer Relationship Management (CRM) platform.

Simply put, a CRM application can help businesses cope better with a growing clientele as it gives them all the tools needed to manage customer-company relationships more efficiently. By using the right CRM platform, you can monitor the needs and interests of your clients and supply them with relevant services. This can be priceless to an organization as it enhances your brand image and inspires trust in your customers!

Unfortunately, most entrepreneurs don’t know the first thing about CRM software, and tend to opt for the most expensive option on the market. To help them out, we’ve compiled a small guide to these applications. Here’s all you need to know about Customer Relationship Management software.

Types of CRM:

Generally speaking, there are 4 different types of CRM software – each with their own advantages.

1. Conversation CRM:

Think of the conversation CRM as the message inbox in your smartphone. A conversation CRM keeps track of all the emails sent by your employees to their coworkers or clients. This software can organize large and infrequent conversations into a single hub, making it easier for you to keep track of what’s going on in your company.

1. Leads and Deals CRM:

Leads and Deals CRM are one of the most powerful tools in a company’s arsenal. They allow you to track potential customers (classified as ‘leads’), see their public market purchases, analyze their needs, and approach them with relevant offers. Once the transaction has been made, the potential client is classified as a ‘deal’, hence the name ‘Lead and Deal CRM’.

2. Contact Customer Relationship Management:

Contact CRM allows you to gather more information about your clients and customers. Often the cheapest of CRM options, contact CRM help you stay on top of important milestones, upcoming events, and even birthdays. You can use them to add a human touch to your brand and company, enabling you to form long-term and more meaningful relationships with your clients.

3. Marketing CRM:

As its name suggests, a marketing CRM application helps you separate interested clients from disinterested ones. These applications make your marketing techniques much more efficient as they only target people who are more likely to do business with you. Owing to their usefulness, marketing CRM applications are often the most expensive CRM software commercially available.

Now that we’ve discussed the different types of Customer Relationship Management software, it will be much easier for you to find an application that works for you. We highly suggest using the VTiger CRM as it can easily be customized, provides VTiger support and gives you access to a host of different management tools.

We at SmartVT consider ourselves to be experts in VTiger CRM customization and can personalize the program to meet your needs. Contact us today to learn more about how you can get more out of VTiger and take your business to the next level!