When we launched Vtiger 6 a few years ago, it was designed to address the high level needs of businesses – to capture, organize, and making available a business’s customer related information. With such a function-centric perspective, user-centric design took a secondary role.

Since then, improving Vtiger’s user experience has become True North for the ship that is Vtiger. Guided by conversations with managers and employees across sales, marketing, and customer support, Vtiger’s navigation and interface have been redesigned from the ground up to be more intuitive and useful. That design, accompanied by a range of new features went live today in the newest major revision of the community edition of Vtiger, Vtiger CRM 7.

In Vtiger 7 you’ll notice a lot that’s familiar to the CRM experience. Logging in takes you to a dashboard that displays record lists, metrics, and charts of interest. Modules and automations continue to capture much of Vtiger’s functionality. Beyond that, however, the app experience diverges from the database-navigator-style look and feel of Vtiger 6.