Customer Relationship Management systems have become more than just a passing tech trend, they have are now present at the core of business operations. CRM software can make all the difference when it comes to improving customer service.
Tracking and organizing client data, worrying about how much web traffic you’re getting or if potential customers are interacting with you through your social media can be a plateful of work. CRM software integration, however, eliminate all of this stress.
An effective CRM system will help with sales management, increase lead conversion rate, help close deals with new customers and maintain good relations with old ones. It can help you add a more personal touch to your customer service management.
However, there may come a time when your business outgrows it and may need an upgrade. Look out for these signs!
A surefire sign that you’ve outgrown your CRM is when your team is no longer using it. If it isn’t being incorporated into the work and all communications are being carried outside of the CRM system, then it’s no longer useful. It could be that the employees are using normal emailing and communication systems instead of the CRM because they’re no longer happy with it. It could be because the system is taking too long to use or it glitches too often. Whatever it is, it’s time for an upgrade.
Your CRM system is collecting data but it’s not being utilized in any of the business operations to help boost sales. If you have no idea about what your latest sales strategies are or if potential leads are being followed up or not; then you’ve outgrown your CRM system. A well-functioning CRM has all the updated analytic tools and custom dashboards to keep you abreast of all stats.
The mark of an optimized CRM system is that it integrates easily and seamlessly with other business tools that your company utilizes. Any other platforms, such as local software, your email, any accounting or appointment apps, should all be integrated with the CRM. If that’s not the case and everything is working in a compartmentalized manner, then you won’t get much productivity out of it.
A CRM system is not just digital yellow pages or an address book that keeps a list of all client contacts. It should be able to track all client interaction with your sales reps. It should store past sales history, phone call/email records, or records of any written correspondence. If your current system doesn’t have it then it’s time for a switch.
Upgrade your CRM to vTiger for smoother business operations. Here at SmartVT, we can help you with CRM to vTiger data migration, and installation services. Call us now on +1 (514) 977-6410.
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